THE MAIN IDEA OVERVIEW

THE MAIN IDEA is a philosophy of working with communities suffering from disinvestment to identify their issues and transform them into distinct sites for intimate, radical, and meaningful exchanges. However, THE MAIN IDEA is also a worldwide organization, which mobilizes communities, local government, artists, designers, and architects to reshape failing downtown cores into creative and sustainable spaces for new business and social life. Through direct community engagement, we ensure that these spaces, from single buildings to entire neighborhoods, are designed, built, and programmed to restore the most important aspect of civic life: the human connection.